You need someone who can choose the right work, get product and engineering behind it, and see it through to launch.
That's where Pike comes in.

Matt Bowersex-Zillow and Zapier

Derek Sakamotoex-Figma, Zillow and Airtable
For nearly two decades, we have built the in-house organic programs at brands like Zillow, Zapier, Figma, and Airtable. We know how to get the most impactful work through marketing, product, engineering, legal, and leadership.
We can lead the work, or work alongside your team.
Find the best opportunities in search, set the roadmap, and measure what works.
Optimize for LLMs. Make your product and content the source AI assistants cite and recommend.
Shape the product, write the requirements, run the project, and QA the launch.
Handle keyword research, briefs, copy, editing, fact-checking, iteration, and publishing.
Earn the links, mentions, and citations that make you the source search engines and AI assistants trust.
Diagnose algorithmic drops and manual actions, fix the cause, and track rankings until traffic is back.